Descriptive Trademark Registrations

To get a trademark registration, everyone comes up and they want to have the most descriptive word they can. But if you get too descriptive, you’re picking a generic word. It’s simply not registrable. However, if you make a nonsense word and use that as your trademark, and we’ll give you an example to understand this. There’s a trademark, Apple, for Apple Computers. Which is fine, because there’s no relationship between an apple and a computer. However, if I’m an apple grower, I certainly cannot get a registration for the mark “Apple” for apples. It’s just a generic word, and that would not be available.