Generic Trademarks

Your product is now known as the generic version of the goods. And the best example we’re going to use, I don’t know if most of you remember in the seventies, you did not say, “I want to get a copy of this made.” You would say, “can you get me a Xerox?” Well, Xerox company became very, very concerned and suddenly they did a huge information campaign. We are the copy company. So people would not say, “get me a Xerox.” It would now say, “get me a, get me a copy.”