Filing an International Trademark

Client comes in, he has his U.S. trademark he’s received or at least he’s filed for it, and now he wishes to file that trademark internationally. He asks me, what is the best way for me to get protection in the following eight foreign countries?

I say, you have two options. You can take your trademark, present it individually in each one of those eight countries, which means you hire an attorney. You get a translation made of your trademark, and it gets filed individually in each one of these eight countries. And each one of those attorneys come back to you, and they tell you how the process goes. And you have to, with each one of those eight countries, pay your maintenance fees and your renewal fees to keep the trademark alive.

So you’re dealing with eight separate attorneys.