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One of the values of a trademark, it’s called branding. Once your mark becomes popular in the marketplace and people associate that mark with a quality product and a desired product, that makes your branding more valuable. You have a registered trademark with that brand, that is tangible asset that you can franchise, license, of course, sell your own products and expand out in additional areas. Or you can simply sell your company based on your trademark name because the value comes in of the association between your mark, quality, and customer desire.