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I’m a successful trademark company and I have a fairly large portfolio of trademarks, 50 to 100 of them. That gets to be a little bit unwielding. The question becomes, how do I make mistakes and I lose my trademarks? Okay, first of all, the most obvious loss of a trademark is I don’t use it anymore. This is a very popular car manufacturer.

I don’t know if you remember the Ford Taurus sold millions of cars and eventually they just quit using that name for cars. Once you quit using a mark for three years, it’s considered technically abandoned. So that’s it. Another way to lose trademarks is simply you have to renew trademarks. A renewal occurs every five to six years and every 10 years thereafter or every 10th year.